Website Development for Fitness Instructor

We created design and tested conversion rate

HardwareOnlineStore.com is a wholesale online e-commerce website, that was designed to attract a high number of shoppers on daily basis with more than 200,000 visitors a month and over 100,000 product.

Website: www.hardwareonlinestore.com

Purposes

  • Development site for sale personal trainer services
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
HOS Store 1
Hardwareonlinestore.com
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The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 124,952 peoples
  • Attendance growth is 250%
  • Number of requests is 777,661
  • Increase in the number of requests 2,500%
  • Search phrases in the top-10 is 95%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Google Network